The Vanguard
The Vanguard
About
About
About
The Vanguard
Basketball has become an emblem of creativity, style and culture. On and off the court, the energy of the game and its players have become lightning rods of pop culture. Passionate perspectives, stirring stories, style, and grace fill the colourful spectrum of personalization and individuality found within a player’s approach, which has seen basketball transcend from a sport to an art form. With each passing chapter, Vanguard explores the tactile and the intangibles that unite a cultural current like none other.
Witness how we ball with stories that cover the new, now and next — welcome to VANGUARD®.
“Don't judge them by their age, judge these "freshmen" by their stat line as they put up shots in your timeline.”
“Don't judge them by their age, judge these "freshmen" by their stat line as they put up shots in your timeline.”
The Storyboard
Journal
“You don’t know where you’re going until you know where you’ve been. This is the art of making the past matter in the present”
Journal
“You don’t know where you’re going until you know where you’ve been. This is the art of making the past matter in the present”
Draft Day
Draft Day
In The Lab
In The Lab
WondaGurl
“The constant pursuit of perfection contextually intertwines basketball to the music that is the heartbeat of the culture and to the designers who create the product that elevates the game on and off the court.”
WondaGurl
“The constant pursuit of perfection contextually intertwines basketball to the music that is the heartbeat of the culture and to the designers who create the product that elevates the game on and off the court.”
Started
Started
Crew Love
Crew Love
Crowns
“These kids wear crowns over here”
Crowns
“These kids wear crowns over here”
Sole Fresh
Sole Fresh
Jumpman
Jumpman
Money
“Money it's gotta be the shoes”
Money
“Money it's gotta be the shoes”
Snkrs Xpress
Snkrs Xpress
Jordan Brand Invitational
Jordan Brand Invitational
