CHAPTER 06

Jumpman

Two days before the official opening of the Jordan Brand & Footlocker ‘306 YONGE’, The Vanguard was granted access to tour and shop the flagship outpost which boasts 15,000 square feet of space that are adorned with installations and decor inspired by 30 years of Jordan Brand. Showcases dot the interior and display the best of the brand, along with murals, one-of-a-kind artist prints, interactive experiences, exclusive Toronto-inspired product, photography of local courts captured by local and famed IG shooter JayScale as well as an installation piece created by local artisan Kwest, who crafted a sculpture made of the six shoe silhouettes worn by Michael Jordan for his six championship rings.

Below 306 YONGE is 306 UNDERGROUND, a VIP area where Nike+ members are offered services like customization of apparel and footwear executed with screen printing, direct embroidery and laser etching done on site. Membership has its privileges, such as early product reservations, personal shopping, a video game lounge filled with classic mid-century modern decor, fresh latte’s from buxom barista's and grooming services provided by Drake’s very own barbers. @TheVanguardTO was in the spot two days before the doors opened to the public crafting some one-of-a-kind product with the help of a bevy of Jordan Brand ambassadors that walked us through the seemingly endless options for customization. Wrapped up in custom print tissue and silver foil bags the squad left with some goodies and compliments from @Jumpman23. 

Welcome to The Vanguard.